广东德易捷电器有限公司

家具/家电/玩具/礼品

合资

珠江新城凯华国际中心

作为行业领先的高端家用电器品牌，AEG长期以来致力于为消费者提供各类具有创新设计的产品，让繁重的家务尽在掌控。为了实现其承诺的“领先一步”的经营理念，AEG一直致力于将智能前沿的科技与精密周到的设计紧密结合起来，并取得了卓越的成果。成立于德国的AEG在过去的130多年里一直就是消费品创新开发的先驱者。如今的AEG已经加入了伊莱克斯集团。
2017年5月2日，领先的消费电器、暖通空调、机器人及工业自动化系统的科技企业集团美的集团（“美的”，SZSE.000333），今日与全球知名的家电集团伊莱克斯集团（“伊莱克斯”）签订协议，在中国市场建立长期战略合作，共同成立合资公司，为中国消费者引入源自德国的百年高端家电品牌AEG。

新组建的合资公司将由美的控股，结合双方的优势来开拓快速成长的中国高端零售市场和以地产项目为代表的商用市场。AEG在中国市场的发展，将获得伊莱克斯在高端产品及品牌运营的专业性，也将获得美的无可比拟的对国内市场的快速进入能力和对本土消费者的独到洞察。


AEG is a leading brand of premium household appliances, with innovations designed to give consumers the ultimate sense of mastery in their homes. Combining intelligent technology and responsive design to achieve exceptional results, AEG’s promise is to be “Always an idea ahead.” Founded in Germany, AEG has been pioneering ground-breaking consumer products for more than 130 years and is today part of the global Electrolux Group.

Midea and Electrolux to form premium brand joint venture in China

Guangdong, China, May 2nd 2017 – Midea (Midea Group Co. Ltd, SZSE 000333), a leading global player in consumer appliances, Heating, Ventilation and Air-Conditioning (HVAC) systems, Robot, and Industrial automation systems, has signed an agreement with Electrolux to establish a long-term strategic joint venture in China to promote and distribute the premium German brand AEG appliances for Chinese customers.

This partnership, majority owned by Midea, will build on the strengths of both Midea and Electrolux to explore the rapidly growing Chinese premium markets for both B2C and B2B segments: AEG brand will benefit from Electrolux’s brand expertise while Midea will provide unparalleled market access and consumer insights.